How Long Does it take for a Brand to Review Content?

Although there is a due date for content to be uploaded for creators, brand have no limit on time to approve and review content. Depending on the brand, it could take anywhere from a day to a few weeks to approve content. This is due to internal approval processes with the brand's teams, timeline approvals, or just delay in the campaigns themselves. 

For a best practice, if you have not heard back from the brand (or someone on behalf of the brand from Popular Pays) - reach out in the messages between the brand for an update, or reach out to support directly to help provide next steps. If you haven't heard from the brand for next steps and have a tight deadline listed in the brief, please reach out to [e-mail] and our team will provide next steps for you.