Sometimes, one-to-many isn’t the most effective way to activate your community. Whether your brand isn’t ready for scaled collaboration or your need doesn’t require the structure of a campaign, Threads offers a lightweight way to tap the talents of influencers and creators.
Here are some ways Threads can help you get the most from your communities.
Build a community of brand ambassadors
Don’t expect your entire influencer community to be brand ambassadors. Brand ambassadors are your brand’s biggest fans. They’re power users and more important than that - they’re advocates. Once you’ve identified someone that fits the bill, you have to put time into maintaining that relationship. Use Threads to keep them engaged by sending surveys, special offers, company news, new products, or a simple note to ask about their day. Whatever the topic, Threads enables you to keep an open line of communication with your brand ambassadors.
When doing customer interviews we heard over and over how brands often want to engage a single partner, rather than go through the entire campaign process. The effectiveness of managing influencers in this way works best when partnering with fewer than seven creators. Regardless of the deliverable: still image, video, moodboard, deck template, the world is your oyster when collaboration starts with a conversation.
Before adding an influencer or creator to your My Creator list, dig a little deeper into their work, history, or rate. It’s better to put the work into curating your community prior to starting a collaboration. Creator management is an important part of finding success on the Pop Pays platform, and setting expectations early will pay off in the long-run.
Community led brand building
Glossier does a great job of leveraging their online communities to help build their brand. It’s a huge part of their success. Whether your brand wants help deciding your next big dressing flavor or you want creative ideas for a larger initiative, Threads makes it easy manage and engage your community to build your brand from the bottom up.
Still stumped on how to best use Threads? We’re here to help: email@example.com