Each brand has their own set of standards in determining who to partner with. We’ve heard from our brand partners, that they evaluate historical posts to see how often creators are posting sponsored content. Now, we’re surfacing that information in platform to help with the vetting process. We evaluate a creator’s latest 200 Instagram feed posts to determine on average what percentage of their posts are sponsored posts vs. organic. Looking at the posted content along with this data will help you make an educated decision on if a creator is a valuable partner for your brand.