Switching to an Instagram Business or Creator account will provide access to the analytics behind the posts of the content you create with brands through Popular Pays. Brands are always looking for more insights behind social media posts, and these are the analytics that you will be sharing with an Instagram Business Account.
These analytics include things like:
• impressions
• reach
• engagements
Read more from our friends at Instagram on these insights here.
As a heads up, we do request the Manage My Page permission in order to gain access to the above insights. The title is a little misleading, we will not be gaining access to your page or able to act on your behalf in any way.
If you’re not sure what permissions you’ve granted, you can always edit or remove your third party permissions. Learn more about how you can edit or remove permission on Facebook.
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