Best Practices for Vetting Content Creators

When to Swipe Right on a content creator

 When selecting creators for content, not influence we need to look at them in a different way. Their follower count, audience data, posts does not matter. As this content is being produced specifically for your brand and your channels.

What does matter, is their aesthetic and capabilities. While they aren’t posting, if all their portfolio images are bright pop art, you can bet that is the type of content they are the most familiar with and known for. So selecting them for a campaign that has a more street-grit tone is probably not the best.

Capabilities matter too- if you are looking for video, and they mention nothing about video capabilities, they aren’t the creator for you.

Say you have a creator in mind, they mention the right capabilities and their aesthetic seems to fit. The best way to see if what they can do, and what you need are aligned is to message them.

Head to threads and ask them about examples of content they have done that fits what you are looking for. Ex: have they done stop motion, street style video? 

You might also want to ask them about your specific campaign you are planning.

Ex: We are looking for content to fit a campaign around a product launch, we are thinking bright, colorful, fun. What would you do for this product, or do you have an example of content you think might be the direction you would go for this.

It is ok to try and get to know who you are thinking of working with before you select. It helps ensure everyone is on the same page before committing to each other. Content creation is a lot more about a creators capability and understanding of what you are looking for, than their personal aesthetic.

If they have already applied, you can message them directly in their application for the campaign they applied to.