This January, the Product team spent much of the month planning the amazing features we will release this year. We laid the groundwork and kicked off a lot of great features that we’ll begin to deliver in the month of February. Be on the lookout for those announcements! Here’s a quick look at what came out in January.
LDA Compliance Filter
Legal Drinking Age Compliance, also known as LDA Compliance is a policy that requires marketers to only place advertising where at least 71.6% of the targeted audience is over the legal drinking age of 21.
To assist our brands who are in the alcohol space, we rolled out a filter that labels creators on our platform to determine if their Instagram audience is compliant.
After applying the LDA Compliance filter in search, you’ll see badges on the creator profiles if they are compliant. Based on their audience data, green indicates we have high confidence they are compliant whereas yellow indicates they may be on the edge. If a creator is missing a badge, then they are considered not compliant.
Tip: If you have an Instagram campaign open, selecting the campaign in the campaign filter will display the LDA Compliance filter and allow you to invite creators to your campaign from search.
In an effort to ensure you have the best tooling to keep track of your favorite creators, we’ve cleaned up your My Creators page by separating your pending invites from your creator list so you can view who is currently available on the platform from your list.
Tip: Create a label to categorize your creators by campaign, demographics, location, etc.