Spring has sprung and so have our product offerings. We're letting the features rain so we can give you everything you need to grow your content. We hope these updates help your program blossom this May!
Search by TikTok Network
TikTok has entered the market and we are eager to get you paired with the best TikTok creators. To find TikTok creators on Pop Pays, navigate to the filtering section of Search. Here you'll be able to filter by the TikTok network, followers and average likes.
When you filter by TikTok, you'll only see results for creators who have added their TikTok profile to the platform.
Tip: Want to view or search TikTok posts? After clicking on a profile, you can navigate to the posts tab where you’ll now see TikTok added as a network option to view posts.
Ever worked with a creator who was so amazing that you wanted to tell the whole world about them? Well now you can tell the whole Pop Pays world how much you enjoyed working with a creator. Once a creator has completed your campaign, you will see a rating option on their campaign page which you can click to give them a star rating.
Ratings are on a 5 star scale from 1 being a terrible experience to 5 being an amazing experience. Providing ratings for the creators you work with will allow us to better serve you creators which match up with your campaign needs.
Tip: Ratings are retroactively available! Go to a past collaboration in Campaigns to review the creators you worked with.
Adding a logo for your brand makes the experience more personable for interaction with your creators via messaging. We plan on extending logo placement throughout the platform to attract talent to your campaigns as well as personalize your experience on the platform.
Add your logo today via the Settings page under Brand Profile.
Brand Stats Post Tab
Do you know which creator has been the most effective at delivering your message? Or which post had the most engagement across all your campaigns?
Now you can easily view all posts across your campaigns or filter down to view a specific campaign. We've introduced the Posts tab in Brand Stats to enable you to quickly analyze post performance across campaigns so you'll know which content you should put ad spend behind or what creative ideas perform best with your target audience.
Tip: Sort the columns by clicking the column names. Columns can be sorted by Comments, Likes, Views (for videos), Impressions, Reach, Engagement Rate, Followers and Posted.