Profile Tool: Analytics & Audience

This is where you can find a creators past post analytics and audience makeup

Analytics: 

This information allows brands to validate a creators audience is real and healthy by using first-party data to provide honest analytics

• A single indicator that is clear and conclusive 
• First-party data that comes directly from the networks so it’s accurate and trusted. 
• Provides you with better data to truly measure the impact of your influencer partnership

Evaluating a Creator’s follower count in comparison to their engagement rate

Examine a creator’s follower count and engagement rate over time. Follower growth spikes in conjunction with declined engagement could be a sign of inauthenticity. Quick growth in follower counts, but declined engagement means these followers were not engaging with content in comparison to their normal rates. Follower growth spikes in conjunction with decreased engagement could be easily explained, like a public event or being featured on Instagram discovery, but could also be an indicator of fraud. Further analysis should always be conducted before stamping a creator’s follower base as inauthentic.

Audience: 

Gender, age range, and location breakdowns of their audience on the selected network.