Instead of scrolling through a Creator's feed, search through it with keywords (and emojis 😎)!
Search through social posts for things like:
- Brand Affinity: Search for your brand's @/# tags to determine if they've organically mentioned your brand name to find an authentic fit
- Competitive Intel: Search for competitor @/# tags to determine if they've posted about your competitors to understand historical relationships
- Sponsored History: Search for #ad, #sponsored, or #paid to understand past paid influencer partnerships
- Brand Safety: Search for specific keywords to scan for undesirable topics or words
- Keyword Matching: Search for keywords like fitness, travel, children (or emojis like 💪, 🗺️, 👶) to evaluate their niche and interests