What is first-party data?

Our platform provides brands with first-party data directly from our network partners via API connections.

First party? 🥳 AP-I'm not picking up what you're putting down... 🤔 

In other words, first-party data is data that our network partners have collected and passed along to us, so we can display it to you. It's coming straight from the source, so it's trustworthy and reliable.

Since we are ingesting this data through an API (AKA, Application Programming Interface) our platform is able to check for updates every day for active campaigns (keeping our stats page up-to-date) and we can request that this data be updated for old campaigns.

Platforms with API access + first-party data*:

• Instagram
• TikTok
• Facebook

*as of Q2, 2022