TikTok Campaigns on Popular Pays | Brands

Popular Pays now has direct API access to TikTok. With this access, we are able to display first-party data for all TikTok accounts and posts in-platform. This is made possible by requiring brands and Creators to auth a TikTok Creator Marketplace account on Popular Pays. This is a crucial first step. Continue reading this article for step-by-step instructions for launching a successful TikTok campaign on the Popular Pays platform. 🎶

Important note about TikTok campaigns

Each TikTok campaign can only require (1) TikTok post per Creator. Each Popular Pays brief is tied to a campaign on the TikTok Creator marketplace, which can only capture (1) TikTok post per Creator. 

• Need more than (1) piece of content per Creator? No problem! You can still include extra content-only deliverables as a requirement for the campaign. Please note, no stats will be captured for these posts, but you can still approve the content.
• Need more than (1) post to TikTok per Creator? We can make it work! In order to capture post-data, you'll be required to launch another campaign on the TikTok Creator Marketplace and Popular Pays. 
  • This is because TikTok provides an order ID that is unique per Creator, per campaign

Step 1

How to create a TikTok campaign brief

Step 2

How to select Creators for a TikTok campaign

Step 3

How to approve content in a TikTok campaign

Step 4

How to see if TikTok content has gone live

Step 5

How to know if a Creator has completed a TikTok campaign

Still need help with your TikTok campaign? Reach out to support in-platform for assistance.