Now more than ever, agencies and brands need to have the ability to ensure who you are partnering with doesn’t just match your brand aesthetic but your values. The profile post tool unlocks this information for your brand.
What is it?
A way to search a creator's past post history via keyword queries to determine things like:
- competitive intel
- brand affinity
- brand safety
- vertical alignment
If they have posted about a keyword, you will also see the performance data around that post.
Evaluating a Creator's Post History
Each brand has their own set of standards in determining who to partner with. We’ve heard from our brand partners, that they evaluate historical posts to see how often creators are posting sponsored content. Now, we’re surfacing that information in platform to help with the vetting process. We evaluate a creator’s latest 200 Instagram feed posts to determine on average what percentage of their posts are sponsored posts vs. organic. Looking at the posted content along with this data will help you make an educated decision on if a creator is a valuable partner for your brand.